If you’re forgoing the beach vacation this spring, you’ll likely be doing a fair amount of walking. But what happens when those new shoes you packed start bugging you? You don’t want to miss out on any inch of your vacation, and that’s why we always pack Sole Serum, which numbs your feet for up to three hours after application. It takes up less space than toothpaste and it actually works. Trust us.
Lidocaine is the numbing ingredient in this serum. It gently numbs your feet to prevent and treat foot pain brought on by those Stuart Weitzman Nudist sandals and contains a blend of tea tree oil, peppermint oil and lavender oil that are at once refreshing and soothing (plus, they make your feet smell great!).
LA-based handbag designer Erin Shaffer is truly California cool. Drawing on her multifaceted career (she's a former Neiman Marcus PR executive), Erin struck gold by following her passion and delivering what is arguably the newest truly great It line of bucket bags, backpacks, and clutches. We got a sneak peek at the new style and a look inside to see what she never leaves home without… "Sole Serum. Latest obsession I can’t live without. It numbs my feet after long days or nights in heels. It’s heaven."
Painless to all the fashion events in high heels? You can be. At least, with this miracle serum. The serum works in three steps: 1. Apply 2-3 pumps on each foot. 2. Wait 60 seconds. 3. Continue your day without pain. Also handy: the vial fits easily in your bag.
"Real Simple’s mission, through its 15 years, has been to simplify your life with smart finds like these. Strut into the new year sans pain. This soothing serum targets and relieves aching feet, so you can step back into your heels within minutes of applying."
"Never sacrifice comfort for style again! Sole Serum’s formula targets any foot pain caused by stilettos or any other cute shoes that are doing a number on your heels. Made with Lidocaine and natural oils, it brings down swelling and soothes your nerves. Basically, it’s a lifesaver any time fancy footwear is required."
"Ouch-proof your heels by rubbing on this pain-blocking foot serum."
"Whether you’re breaking out sky-high stilettos or over-the-knee boots, survive holiday heel season sans agony with this pampering essential. Rub on Sole Serum’s blend of essential oils (antibacterial tea tree, cooling peppermint and anti-inflammatory lavender) and painkilling 4% Lidocaine to ease discomfort for up to two hours."
“I run in heels for hours, and Sole Serum is a miracle! It has a numbing agent. Not like the type where you can¹t walk it¹s just relief." - Taryn Manning - Actress, OITNB"
“I apply a couple pumps of this numbing cream to my heels before slipping on a pair of pumps or booties – it’s a total foot-saver." - Rebecca Dolgin, Editor-in-Chief.
“When those shoes feel as killer as they look, rub on this pain-relieving serum.”
“Be prepared to dance all night: Massage this lavender – and peppermint-scented serum (the tube’s lipstick size!) on balls and heels of feet – and lidocaine numbs stiletto discomfort for up to two hours."
“Party season is here! This muscle relaxer lessens the discomfort of heel devotees, or just plain tired feet."
"When you treat your feet to this Sole Serum luxury temporary pain relief formula, you'll help alleviate foot pain--leaving feet feeling refreshed."
“All the rage stateside, Sole Serum soothes feet squashed from high heels in just 10 minutes. With a mixture of lidocaine and natural oils (peppermint, tea tree, lavender), apply the serum to damaged areas, wait a minute, and then wear your Louboutins with no trouble."
"This saved me—and practically every other wedding guest limping in her heels—at my brother's wedding. Rub a bit onto your feet; it contains lidocaine to help temporarily numb them. Total lifesaver." - Rachel Jacoby Zoldan, Online Senior Features Editor
“2014’s Most Innovative Beauty Products”
“Sole Serum is a brand new, luxurious, soothing foot serum infused with lavender, Tea Tree oil, peppermint and a hint of lidocaine to ease pain in a “pinch” when you’ve been walking or standing all day (or just wearing some killer heels). A team of experts created the serum, which gently melts away foot pain without any negative side effects – and doesn’t tingle!"
"Fashion Week Beauty Essentials"
"If you couldn't pass up those half-off-but-half-size-too-small heels at Barney's Warehouse Sale, bring along this serum. It uses a blend of soothing natural oils plus lidocaine to relieve foot pain."
"Everyone knows the struggle — your favorite high heels aren’t always the most comfortable (scratch that) they never are! Luckily, there’s a serum that gently soothes your feet thanks to its incredibly calming ingredients."
“Which 'miracle' products REALLY work? Our Beauty Director puts them to the test at Bridal Fashion Week."
“Here's what is good: Sole Serum. Love it. It's laced with pain-relieving lidocaine, and it works like a charm." - Dana Wood, Brides Beauty Director
Tricia Andrews is an ex-ad exec who spent twelve years dressing professionally every day. For Tricia, that meant wearing high heels from day to night--from giving presentations and walking to meetings, to client dinners and airport travel.
For Tricia, the confidence and empowerment her heels gave her outweighed the physical pain she was in, but her sore feet were hard to ignore. Tricia and her investors teamed up with a chemist to create Sole Serum and the rest is history.
"Taryn Manning posted a picture on Instagram of her worshipping a product called Sole Serum so naturally I looked into it. It’s basically the magic potion we’ve been wanting forever…to stop the pain of wearing high heels! The Serum comes in a small tube that can fit right in a clutch so you can have it with you! It consists of natural ingredients and the relieving power of lidocaine. You can get up relief for up to two hours. I need a pallet, pronto.” - Carla Marie, Elvis Duran Radio
"While we hope you don't have any emergencies on your day, it's always better to be safe than sorry. We've come up with a list of all those just-in-case items to make sure your dream wedding goes off without a hitch. The matron or maid of honor should pack them in a tote bag and stash it in a safe but easy-to-access place during the wedding reception."
"To celebrate the season, we decided to do a little giveaway of our favorite Clare V. clutch! One luckyreader will win the Clare V. Quilted Flat Clutch filled with over $150 of holiday beauty essentials… (including) Sole Serum Soothing Foot Serum"
"Want to get a behind-the-scenes look at life at QVC? Read about Fast Company’s Senior Writer, Mark Wilson’s, experience as he shared the guest training class with Sole Serum Founder, Tricia Andrews." />
"If you still haven’t taken to the high fashion sneaker trend, though, I’d suggest picking up Sole Serum. With its numbing effect, you won’t feel the damage you’re wreaking on your feet. Natural tea tree, peppermint, and lavender oils and extracts soothe, while Lidocaine takes care of the numbing. You just massage two pumps of the serum onto your feet, wait 30 seconds for it to dry, and in ten minutes the pain will be gone and will stay gone for two full hours. Since wearing sneakers everyday at NYFW wasn’t an option, I kept this on hand and it made running around from sunup to sundown a million times easier!" - Tina Craig, Chief Editor of Snob Global Media
“Weddings are a full day affair so save your maid’s feet with Sole Serum! Just roll this fast acting and preventative formula onto the balls and heels of your feet and you will go pain-free for the whole night!"
"Here’s that miraculous cure for those painful dancing pumps."
"Wearing heels can sometimes be an exercise in gorgeous torture. While you might look amazing, your feet will no doubt feel it at the end of a long day. Especially if that day includes carrying one of your adorable mini-me's. With Sole Serum, whose ingredients include tea tree, lavender and peppermint oils along with lidocaine, your feet will get relief for up to two hours after each application. And you just thought you had to sacrifice comfort for fashion."
"Sole Serum: How those celebs manage to wear stilettos all day without grimacing” - Kate Etue, Beauty Contributor
"This is the kind of thing I’d throw in my handbag for quick relief when I have sexy (but uncomfortable) shoes on. If it can keep me from kicking my shoes off under the table at fancy dinners, I’m sold."
"High heels are a pain, literally. We don’t know a single female whose feet don’t hurt after a couple of hours in heels. But what if we told you that there was a product that eases the pain in just 10 minutes? That’s exactly what Sole Serum does. It was made specifically for achy feet who have been squashed inside heels for hours and need a little TLC to finish the day (or night). It features a blend of lavender, tea tree oil, peppermint and a hint of Lidocaine to ease pain. It even works on feet that are tired from standing."
"Now you can comfortably wear your favorite pair of stilettos all day long! Sole Serum has made the world’s first luxury serum which was created to give instant relief to foot pain. This has a perfect blend of natural and active ingredients giving your feet pain relief for up to two hours per use."
"Friends, meet Sole Serum, the product guaranteed to sooth aching feet. Made with a mixture of natural ingredients and lidocaine, it provides instant relief for up to two hours per use. Pro-tip: be generous with how much you use. Slather it on like lotion and voila! Aching feet are gone.”
"Looking to buy that pair of 5 inch heels or want to stay on the dance floor all night long on your wedding day in those Jimmy Choos? Well ladies, look no further, Sole Serum is the perfect solution."
"Have you guys heard of Sole Serum yet? It’s basically a genius product that is a must-have for every wedding-day survival kit. Sole Serum is a miracle worker, as it’s basically an aspirin for your feet!"