LA-based handbag designer Erin Shaffer is truly California cool. Drawing on her multifaceted career (she's a former Neiman Marcus PR executive), Erin struck gold by following her passion and delivering what is arguably the newest truly great It line of bucket bags, backpacks, and clutches. We got a sneak peek at the new style and a look inside to see what she never leaves home without… "Sole Serum. Latest obsession I can’t live without. It numbs my feet after long days or nights in heels. It’s heaven."