“2014’s Most Innovative Beauty Products” “Sole Serum is a brand new, luxurious, soothing foot serum infused with lavender, Tea Tree oil, peppermint and a hint of lidocaine to ease pain in a “pinch” when you’ve been walking or standing all day (or just wearing some killer heels). A team of experts created the serum, which gently melts away foot pain without any negative side effects – and doesn’t tingle!"