“All the rage stateside, Sole Serum soothes feet squashed from high heels in just 10 minutes. With a mixture of lidocaine and natural oils (peppermint, tea tree, lavender), apply the serum to damaged areas, wait a minute, and then wear your Louboutins with no trouble."
Painless to all the fashion events in high heels? You can be. At least, with this miracle serum. The serum works in three steps: 1. Apply 2-3 pumps on each foot. 2. Wait 60 seconds. 3. Continue your day without pain. Also handy: the vial fits easily in your bag.
"Whether you’re breaking out sky-high stilettos or over-the-knee boots, survive holiday heel season sans agony with this pampering essential. Rub on Sole Serum’s blend of essential oils (antibacterial tea tree, cooling peppermint and anti-inflammatory lavender) and painkilling 4% Lidocaine to ease discomfort for up to two hours."
“2014’s Most Innovative Beauty Products” “Sole Serum is a brand new, luxurious, soothing foot serum infused with lavender, Tea Tree oil, peppermint and a hint of lidocaine to ease pain in a “pinch” when you’ve been walking or standing all day (or just wearing some killer heels). A team of experts created the serum, which gently melts away foot pain without any negative side effects – and doesn’t tingle!"
“I apply a couple pumps of this numbing cream to my heels before slipping on a pair of pumps or booties – it’s a total foot-saver." - Rebecca Dolgin, Editor-in-Chief.
"Ouch-proof your heels by rubbing on this pain-blocking foot serum."
"Fashion Week Beauty Essentials" "If you couldn't pass up those half-off-but-half-size-too-small heels at Barney's Warehouse Sale, bring along this serum. It uses a blend of soothing natural oils plus lidocaine to relieve foot pain."
"Everyone knows the struggle — your favorite high heels aren’t always the most comfortable (scratch that) they never are! Luckily, there’s a serum that gently soothes your feet thanks to its incredibly calming ingredients."
“I run in heels for hours, and Sole Serum is a miracle! It has a numbing agent. Not like the type where you can't walk it's just relief." - Taryn Manning | Actress, OITNB
"Life hack alert for anyone who spends all day on his or her feet or wear agony-inducing heels! Sole Serum is somewhat of a miracle cream. This FDA-approved soothing serum is formulated with essential oils and laced with pain-relieving lidocaine to temporarily relieve aching feet."
“I run in heels for hours, and Sole Serum is a miracle! It has a numbing agent. Not like the type where you can¹t walk it¹s just relief." - Taryn Manning - Actress, OITNB"
"Want to get a behind-the-scenes look at life at QVC? Read about Fast Company’s Senior Writer, Mark Wilson’s, experience as he shared the guest training class with Sole Serum Founder, Tricia Andrews."
“When those shoes feel as killer as they look, rub on this pain-relieving serum.”
"This saved me—and practically every other wedding guest limping in her heels—at my brother's wedding. Rub a bit onto your feet; it contains lidocaine to help temporarily numb them. Total lifesaver." - Rachel Jacoby Zoldan, Online Senior Features Editor
“Which 'miracle' products REALLY work? Our Beauty Director puts them to the test at Bridal Fashion Week."
“Here's what is good: Sole Serum. Love it. It's laced with pain-relieving lidocaine, and it works like a charm." - Dana Wood, Brides Beauty Director
"Tricia Andrews is an ex-ad exec who spent twelve years dressing professionally every day. For Tricia, that meant wearing high heels from day to night--from giving presentations and walking to meetings, to client dinners and airport travel. For Tricia, the confidence and empowerment her heels gave her outweighed the physical pain she was in, but her sore feet were hard to ignore. Tricia and her investors teamed up with a chemist to create Sole Serum and the rest is history."
"Real Simple’s mission, through its 15 years, has been to simplify your life with smart finds like these. Strut into the new year sans pain. This soothing serum targets and relieves aching feet, so you can step back into your heels within minutes of applying."
Apply three pumps of Sole Serum (a blend of lavender, tea tree oil and peppermint) to help numb feet and relieve pain in minutes.
Hatched is a nationally syndicated TV show connecting emerging brands with successful mentors and once-in-a-lifetime opportunities. More than just entertainment, Hatched combines a multi-media platform with retail and corporate partners, digital experts, and prolific investors, to create an ecosystem around growing consumer brands.
"If you’re forgoing the beach vacation this spring, you’ll likely be doing a fair amount of walking. But what happens when those new shoes you packed start bugging you? You don’t want to miss out on any inch of your vacation, and that’s why we always pack Sole Serum, which numbs your feet for up to three hours after application. It takes up less space than toothpaste and it actually works. Trust us."
Lidocaine is the numbing ingredient in this serum. It gently numbs your feet to prevent and treat foot pain brought on by those Stuart Weitzman Nudist sandals and contains a blend of tea tree oil, peppermint oil and lavender oil that are at once refreshing and soothing (plus, they make your feet smell great!).
LA-based handbag designer Erin Shaffer is truly California cool. Drawing on her multifaceted career (she's a former Neiman Marcus PR executive), Erin struck gold by following her passion and delivering what is arguably the newest truly great It line of bucket bags, backpacks, and clutches. We got a sneak peek at the new style and a look inside to see what she never leaves home without… "Sole Serum. Latest obsession I can’t live without. It numbs my feet after long days or nights in heels. It’s heaven."
"Never sacrifice comfort for style again! Sole Serum’s formula targets any foot pain caused by stilettos or any other cute shoes that are doing a number on your heels. Made with Lidocaine and natural oils, it brings down swelling and soothes your nerves. Basically, it’s a lifesaver any time fancy footwear is required."
“Party season is here! This muscle relaxer lessens the discomfort of heel devotees, or just plain tired feet."